Food Brand Manager for Growth

1 day ago


Salem, Tamil Nadu, India beBeeBrand Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
About This Role

We are seeking a seasoned professional to spearhead the growth and development of a new food brand in Chennai.

Your Key Responsibilities:

  1. Develop and execute a comprehensive brand strategy, positioning, and value proposition.
  2. Drive integrated marketing campaigns across various channels, including ATL, BTL, digital, influencer, PR, and OOH.
  3. Manage consumer and market research, track brand health, and generate actionable insights.
  4. Collaborate with performance marketing teams/agencies to ensure effective brand messaging.
  5. Plan and execute in-store visibility, sales enablement tools, and D2C platform management.
  6. Manage budgets, track ROI, and ensure measurable outcomes.

Your Qualifications:

  • 4–5 years of experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories.
  • Graduate/MBA in Marketing, Brand Management, or related field.


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