
Food Brand Manager for Growth
1 day ago
We are seeking a seasoned professional to spearhead the growth and development of a new food brand in Chennai.
Your Key Responsibilities:
- Develop and execute a comprehensive brand strategy, positioning, and value proposition.
- Drive integrated marketing campaigns across various channels, including ATL, BTL, digital, influencer, PR, and OOH.
- Manage consumer and market research, track brand health, and generate actionable insights.
- Collaborate with performance marketing teams/agencies to ensure effective brand messaging.
- Plan and execute in-store visibility, sales enablement tools, and D2C platform management.
- Manage budgets, track ROI, and ensure measurable outcomes.
Your Qualifications:
- 4–5 years of experience in brand management/marketing, preferably in Foods, Personal Care, or Home Care categories.
- Graduate/MBA in Marketing, Brand Management, or related field.
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