Creative Digital Content Manager

2 weeks ago

Thoothukudi, Tamil Nadu, India beBeeDigitalMarketing Full time ₹ 6,00,000 - ₹ 10,00,000
Job Title: Social Media Editor

About Us:

The New Indian Express Group is one of India's oldest and largest media houses, founded by the Late Shri Ramnath Goenka. The group publishes its newspapers and periodicals from 33 centers.

Key Responsibilities:

  • Develop and execute a comprehensive social media strategy aligned with the editorial goals.
  • Curate, create, and schedule engaging content across all social media platforms.
  • Collaborate with the editorial team to repurpose and promote news articles, opinion pieces, interviews, features, and multimedia content relevant to Karnataka's current affairs, politics, education, careers, culture.

Audience Engagement:

  • Monitor social media channels for trending topics, breaking news, and reader engagement.
  • Respond to comments, messages, and mentions in a timely and professional manner.
  • Foster a community around Kannada Prabha's social media presence, encouraging reader interaction, participation in polls, discussions, and feedback.

Analytics & Reporting:

  • Track and analyze key social media metrics, including engagement rates, follower growth, and traffic to the website.
  • Prepare regular reports on social media performance and provide actionable insights to the editorial team.
  • Use data-driven approaches to optimize content and posting strategies.

Brand Voice & Compliance:

  • Maintain a consistent brand voice across all social media platforms.
  • Ensure all content is in compliance with journalistic standards and ethical guidelines.
  • Stay updated on the latest social media policies and platform changes.

Qualifications:

  • Bachelor's degree in Journalism, Mass Communication, Marketing, or a related field.
  • 3–5 years of experience in social media management, preferably within the news/media or education industry.
  • Strong writing and editing skills, with a keen eye for detail.
  • Proficiency in social media management tools like Hootsuite, Buffer, or Sprout Social.
  • Knowledge of SEO best practices and web traffic metrics.
  • Ability to work in a fast-paced environment and handle multiple projects simultaneously.
  • Familiarity with analytics tools such as Google Analytics, Facebook Insights, Twitter Analytics, etc.

What We Offer:

  • Opportunity to work in a dynamic and fast-paced environment.
  • Chance to contribute to a leading media organization and shape conversations in the regional, educational, and youth-focused digital space.

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