Creative Digital Content Specialist

1 day ago

Thoothukudi, Tamil Nadu, India beBeeDigital Full time ₹ 6,00,000 - ₹ 12,00,000
Job Description

We are seeking a talented Social Media Manager to lead our brand's social media presence across various platforms. This role will be responsible for developing and executing a content strategy that aligns with our brand vision and business goals.

The ideal candidate will have a deep understanding of social media, audience community, trends, and must be able to ideate and execute creative, trend-driven content.

Key Responsibilities:
  • Develop and execute a content strategy that aligns with the brand vision and business goals.
  • Plan and oversee the creation of engaging photo, video, and graphic content tailored for each platform.
  • Manage and grow our presence on Instagram, Pinterest, and other relevant platforms.
  • Ideate, plan, and execute high-impact digital campaigns that drive brand awareness, engagement, and sales.
  • Foster an active and engaged community by responding to comments, DMs, and collaborating with influencers.
  • Copywriting for social media and other channels.
  • Track and analyse performance metrics, optimise content, and implement insights for better results.
  • Stay updated on social media trends, algorithm changes, and industry best practices to keep us ahead of the curve.

Qualifications

To be successful in this role, you will need:

  • Minimum 2-3 years of experience in social media management, digital marketing, or content strategy (preferably in fashion, lifestyle, or beauty).
  • Excellent understanding of social media, audience community, trends, etc.
  • Ability to ideate and execute creative, trend-driven content.
  • Experience in running and managing digital campaigns (organic & paid).
  • Hands-on experience with social media analytics tools and data-driven decision-making.
  • Strong aesthetic sense and understanding of fashion branding.
  • Experience working with photographers, designers, and content creators is a plus.
  • Impeccable written and oral communication skills.

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