Chief Digital Storyteller

2 weeks ago

Kozhikode, Kerala, India beBeeDigitalCommunications Full time ₹ 8,00,000 - ₹ 12,00,000
Job Title

We are seeking a skilled Digital Communications Specialist to lead our social media efforts and develop engaging content that showcases our expertise in AI-driven procurement.

This role involves creating and executing a comprehensive social media strategy, managing multiple platforms, and analyzing performance metrics to drive business growth.

Key Responsibilities
  • Develop and implement a social media strategy that positions us as a thought leader in the industry.
  • Build and maintain a strong brand voice across all social media channels.
  • Plan and execute a monthly content calendar that aligns with product launches, events, and industry trends.
Content Creation & Campaigns
  • Design and create educational posts, infographics, and videos that showcase our expertise in procurement best practices, AI use cases, and sourcing strategies.
  • Collaborate with the marketing team to amplify product updates, customer stories, and blog content.
  • Experiment with different formats and styles to drive engagement and maximize impact.
Community & Thought Leadership
  • Engage with industry professionals, influencers, and potential customers through comment threads and discussions.
  • Monitor relevant hashtags, groups, and conversations to stay up-to-date on industry insights.
  • Support executives in building their personal presence by ghostwriting posts and repurposing content.
Analytics & Optimization
  • Track and report on key metrics such as reach, engagement rate, follower growth, and click-through.
  • Identify which content formats resonate most with our target audience and adjust our strategy accordingly.
  • Conduct A/B testing on carousel designs, posting times, and messaging to maximize our impact.

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