
Digital Campaign Specialist
4 days ago
As a Paid Digital Specialist, you will play a vital role in driving business growth through strategic Meta Ads and Google Ads campaign management.
Campaign ManagementCampaigns involve planning, setup, launch, and optimization on both Google Ads (Search, Pmax) and Meta Ads (Facebook & Instagram).
- Establish efficient account structures to support long-term scale.
- Stay informed about algorithm changes, audience trends, and platform updates.
This entails setting up, testing, and maintaining conversion tracking across platforms (GA4, Meta, Google Ads).
- Troubleshoot attribution setups for optimal performance.
- Work with Shopify integrations, conversion APIs, and tagging systems (GTM etc.).
Manage budgets, bids, ROAS targets, and pacing for enhanced results.
- Optimize campaigns for CPL, CPA, or ROAS based on client objectives.
- Utilize data-driven insights and creative testing to improve outcomes over time.
Effective communication is key.
- Clearly explain strategy, wins, and performance issues to clients.
- Prepare insightful reports showcasing meaningful data (not just charts).
- Present ideas on client performance during internal calls.
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Digital Marketing Campaign Manager
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Digital Marketing Specialist
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Results-Driven Digital Marketing Specialist
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