
Retail Distribution Strategist
9 hours ago
We are seeking a highly skilled Retail Distribution Strategist to lead our mass retail distribution efforts.
The successful candidate will be responsible for formulating and implementing the circle's mass distribution strategy, in consultation with the Sales Head.
This role involves achieving gross and net acquisition targets in the circle for the distribution channel, attaining market leadership through growth in terms of revenues and market share, while complying with agreed guidelines.
- Formulate and implement a robust distribution channel strategy to achieve trade advocacy and sustainable reach, coverage, and geographical footprint.
- Create mechanisms for gathering competition intelligence-based insights for protecting base and increasing share of subscribers and revenue.
Strategic:
- Provide inputs to the overall circle sales strategy to drive profitability of the distribution channel.
- Set targets for the distribution channel covering both business and distribution KPIs.
- Develop channel expansion strategy by evaluating distribution coverage, penetration, and performance.
- Plan new product launches in the distribution channel with the circle Sales and Marketing Heads.
Operational:
- Achieve circle revenue targets for the distribution channel for all products across brands.
- Achieve distribution network expansion targets by appointing and monitoring partners in new and existing areas.
- Provide inputs to the Sales Head in deciding COCA/incentive plans for channel partners and monitor the same.
- Circle-level implementation of national initiatives.
- Planning and monitoring SIP targets along with the SEM Head.
Developmental:
- Identification of development areas and recommending training programs/interventions for the distribution manpower.
- Work with the SEM team in developing training programs for internal sales teams and distributors for all new products and initiatives.
- Identify team members along with SEM teams who are not achieving desired SIP targets and guide/mentor them wherever required.
- Best practice sharing – within the circle and other circles.
- 8-10 years of distribution experience in Telecom/FMCG/Mass Retail Distribution industry.
- Multi-geography team leadership experience to bring in best practices.
- Experience of distribution planning and channel strategy implementation.
- Ability to lead channels with large numbers of partners of varying sizes and complexity.
- Ability to manage dynamic, high-uncertainty environments.
- Influencing skills, analytical, and commercial ability, effective relationship management skills, and proven ability to function within a matrix organization.
- Independent thought leadership and drive to execute.
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