Marketing Automation Leader

Job Summary

Sprinto seeks an accomplished Marketing Operations and Automation Leader to spearhead the growth of its global marketing operations. As a visionary, you will drive alignment with business goals while pushing the boundaries of automation and AI.

About the Role

This leadership position sits at the intersection of marketing strategy, operations, and advanced automation, blending CRM expertise, GTM execution, and AI-first thinking to create a world-class revenue engine. You will design and manage a highly automated growth stack, architect workflows that remove inefficiencies, and build intelligent systems that allow Sprinto to operate at par with the world's best.

Main Responsibilities

• Owning the Marketing Operations Function: Leading the end-to-end marketing operations charter, including lead management, funnel optimization, data strategy, and campaign operations
• CRM Ownership (HubSpot): Architecting, maintaining, and continuously optimizing HubSpot as the single source of truth for marketing and sales
• Ai-First Automation: Leveraging OpenAI, LLM frameworks, and no-code platforms to build intelligent, scalable workflows
• Lead Lifecycle Excellence: Designing and implementing robust systems for lead capture, enrichment, scoring, routing, and engagement
• Workflow Orchestration: Automating cross-platform workflows across the GTM stack to drive personalization, speed, and accuracy
• Strategic Alignment with GTM Goals: Partnering with senior leadership (CRO, CMO, Sales) to ensure marketing ops and automation directly fuel predictable pipeline growth
• Budget & Vendor Management: Evaluating, implementing, and governing MarTech and AI tools; negotiating vendor relationships while ensuring cost efficiency and scalability
• Change Management & Governance: Standardizing processes, enforcing adoption, and acting as the gatekeeper for workflow/data quality to ensure sustainable scaling
• Analytics & Attribution Leadership: Defining and managing frameworks for measuring marketing impact, including attribution modeling, funnel performance, and ROI analysis
• Data-Driven Decisioning: Building dashboards and performance frameworks to monitor automation health, lead quality, and conversion outcomes
• Innovation Scouting: Staying ahead of emerging Ai and automation platforms (agentic AI, real-time personalization, autonomous orchestration). Running structured pilots and scaling successful experiments
• Cross-functional Leadership: Collaborating closely with Sales, Product, and Growth to align automation with business goals
• Documentation & Compliance: Maintaining documentation, governance frameworks, and ensuring compliance in data handling and automation design

Requirements

• 8+ years of experience in marketing operations, revenue operations, or marketing technology leadership roles
• Deep expertise in HubSpot CRM and the broader GTM tech ecosystem
• Proven track record of designing and managing end-to-end lead management processes (capture, enrichment, scoring, routing)
• Strong hands-on experience with automation platforms (n8n, Pebbly, Zapier, Pabbly) and no-code orchestration
• Familiarity with OpenAI APIs, LangChain, RAG pipelines, or similar LLM frameworks for marketing optimization
• Comfort with APIs, webhooks, and JSON to enable custom integrations
• Significant experience operating in global B2B SaaS environments, with demonstrated ability to scale marketing and sales functions across regions and teams
• Exposure to B2B SaaS marketing funnels, lifecycle management, and sales alignment
• Bonus: Experience in prompt engineering, fine-tuning, or deploying Ai agents for marketing use cases

Benefits

• Remote First Policy
• 5 Days Working With FLEXI Hours
• Group Medical Insurance (Parents, Spouse, Children)
• Group Accident Cover
• Company Sponsored Device
• Education Reimbursement Policy