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Digital Media Strategist

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Media Planning Manager Role">

The role of a Media Planning Manager involves developing and executing media plans, conducting media research, and analyzing data to optimize campaign performance.

This includes collaborating with creative teams to align media strategies with marketing objectives, managing media expenditures, monitoring industry trends, and ensuring campaigns are effectively reaching target audiences.

Award-winning work includes campaigns for clients like Bajaj Finserv, MTV, and Dabur Hajmola Amla Candy. The role is located on-site in Gurugram.

  • Developing and executing media plans across earned, paid, and owned media
  • Conducting media research to inform strategic decisions
  • Analyzing data to optimize campaign performance
  • Collaborating with creative teams to align media strategies with marketing objectives
  • Managing media expenditures to achieve optimal ROI
  • Monitoring industry trends to stay ahead of the competition
  • Ensuring campaigns are effectively reaching target audiences

Key skills required include:

Strategic thinking, media planning expertise, analytical skills, communication skills, collaboration skills, and project management skills.

This is a full-time role that requires a Media Planner to be responsible for the overall success of the team's media plans.

Requirements

Required skills and qualifications:

Bachelor's degree in Marketing, Media, or related field

Minimum 3 years of experience in media planning

Strong understanding of media buying, planning, and execution

Excellent analytical and problem-solving skills

Strong communication and collaboration skills

Experience with data analysis tools and software

Familiarity with marketing automation platforms

Ability to work independently and as part of a team

Detail-oriented and organized with excellent time management skills

Proficient in MS Office and Google Suite

Benefits

Competitive salary and benefits package

Opportunities for career growth and professional development

Collaborative and dynamic work environment

Recognition and rewards for outstanding performance

Chance to work with renowned clients and partners

Why Choose Us?

We are a leading digital advertising and marketing communications enterprise specializing in developing and implementing digital strategies across earned, paid, and owned media for clients.

Our goal is to define and create trending conversations for our partners to effectively communicate their message to the audience.

With valued partnerships with platforms such as Google, HubSpot, Leadsquared, and Microsoft Advertising Partner, we offer a wide range of services to our clients.

As a trusted partner, we aim to deliver high-quality results and exceed client expectations.