Digital Storyteller

23 hours ago

Vellore, Tamil Nadu, India beBeeDigital Full time ₹ 8,00,000 - ₹ 10,00,000
Social Media Marketing Specialist

We are seeking a skilled social media marketing specialist to join our team. As a digital storyteller, you will be responsible for developing and implementing effective social media strategies that drive engagement and conversions.

Key Responsibilities:

  • Plan, execute, and manage daily social media activities across multiple platforms, including Facebook, Instagram, Twitter, and YouTube.
  • Design, run, and optimize paid campaigns on Google Ads, Meta Ads, and other advertising platforms to generate quality leads.
  • Collaborate with the creative designer to deliver high-converting ad creatives, reels, and graphics.
  • Write engaging ad copies, campaign content, and captions that connect with students and parents.
  • Track and analyze campaign performance using tools like Google Analytics, Meta Business Suite, and Ads Manager.
  • Manage remarketing campaigns to re-engage prospective students and improve conversion rates.
  • Align closely with the Admissions & Outreach team to ensure lead quality and conversion optimization.
  • Innovate with campaign strategies for scholarship tests, education fairs, school outreach, and admissions push.
  • Stay updated with the latest trends in social media, paid ads, and performance marketing.
  • Prepare monthly performance reports with insights and recommendations.

Requirements:

  • 2–4 years of experience in social media management + paid marketing.
  • Hands-on expertise with Google Ads, Facebook/Instagram Ads, and other advertising platforms.
  • Strong knowledge of SEO basics, campaign funnels, and analytics tools.
  • Creative thinker with data-driven decision-making skills.
  • Ability to work in a fast-paced education sector environment.

What We Offer:

  • Opportunity to build and scale the digital presence of a leading higher education institution.
  • Dynamic, fast-growing environment with creative freedom.
  • Cross-functional exposure in admissions, outreach, and branding campaigns.
  • Competitive salary with growth opportunities.

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