Digital Brand Strategist

22 hours ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 1,00,00,000 - ₹ 1,20,00,000

We seek a seasoned marketing executive with a proven track record of driving brand growth through strategic marketing initiatives.

Key Responsibilities:
  • Develop and execute comprehensive marketing strategies to enhance brand presence and engagement.
  • Lead and manage multi-channel marketing campaigns, including SEO, PPC, SMO, ORM, and influencer marketing.
  • Conduct in-depth market research to identify consumer insights and competitive positioning.
  • Collaborate with internal stakeholders to ensure consistent brand messaging across all channels.
  • Analyse campaign performance and provide actionable insights for optimisation.
  • Nurture relationships with key influencers, media partners, and other stakeholders.
  • Establish and maintain brand guidelines to ensure consistency in marketing materials.
  • Design and execute integrated marketing campaigns, incorporating digital and traditional media.
  • Monitor industry trends and competitor activities to identify opportunities for growth.
Qualifications:
  • Master's degree in Marketing or a related field.
  • Minimum 10 years' experience in brand management or digital marketing.
  • Proven ability to run successful marketing campaigns.
  • Strong analytical skills with the ability to interpret data and drive informed decision-making.
  • Excellent communication and interpersonal skills.
  • Ability to manage multiple projects and meet deadlines in fast-paced environments.
  • Experience in the financial services sector is advantageous but not required.
  • Proficiency in marketing tools and platforms for campaign management and performance tracking.

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