Chief Content Architect

24 hours ago

Erode, Tamil Nadu, India beBeeCreative Full time ₹ 18,00,000 - ₹ 30,00,000

About Us:

We're a pioneering digital health-tech platform offering holistic solutions for haircare and hair loss. Our mission is to utilize technology to deliver healthcare services to millions of Indians suffering from hair loss.

Our team was founded by two visionary entrepreneurs who share a passion for transforming lives through technology.

We have established ourselves as one of the largest digital health-tech platforms in India, with a 93% success rate and 30% monthly growth.

We combine three different sciences: Ayurveda, Allopathy, and Nutrition, to create the perfect solution for hair loss patients.

Job Description

You will be responsible for developing and executing a content strategy that drives engagement and conversion across marketing channels.

  • Develop a comprehensive content plan aligned with our brand goals and marketing objectives.
  • Collaborate closely with cross-functional teams to understand target personas and develop relevant content themes.
  • Ensure consistency in our brand voice and storytelling across all content formats.
  • Ideate and execute content for various marketing channels.
  • Create engaging narratives around hair health, product education, and customer stories.
  • Lead the creation of ad copies, scripts, and creatives for paid campaigns.
  • Optimize messaging for different funnel stages (awareness to conversion) in collaboration with our performance marketing team.
  • Monitor content performance metrics (CTR, CVR, engagement) and iterate accordingly.
  • Work closely with designers, video editors, performance marketers, and product managers to deliver high-impact campaigns.
  • Provide content support for partnerships, CRM, and retention initiatives.

Requirements:

  • 4+ years of experience in content creation and strategy, preferably in D2C, health, wellness, or beauty brands.
  • Strong understanding of both brand storytelling and performance marketing content.
  • Proven experience in managing and scaling small to mid-sized content teams.
  • Excellent writing, editing, and communication skills with a strong eye for detail.
  • Analytical mindset with the ability to interpret content performance data and drive actionable insights.
  • A creative thinker who understands how to speak to the modern consumer.
  • Understanding of SEO principles, social trends, and email marketing.
Key Skills:
  • Content strategy and planning
  • Brand storytelling
  • Performance marketing
  • Team management
  • Content creation
  • SEO
  • Email marketing

We're seeking a talented individual to help us achieve our mission.

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