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Senior Business Intelligence Analyst
4 weeks ago
Job Summary
We are seeking a highly skilled Senior Analyst to join our team at FIRSTMERIDIAN GLOBAL SERVICES PRIVATE LIMITED. As a Senior Analyst, you will play a crucial role in driving data-driven decision-making for digital marketing campaigns.
Key Responsibilities
- Analyze campaign performance using Adobe Analytics and other tools to optimize strategies and measure ROI.
- Develop and maintain reports on marketing campaign performance, including key metrics and attribution models.
- Utilize data visualization tools like Tableau, Power BI, R, or other BI/data modeling tools to present data insights and recommendations.
Requirements
- Proficiency in Adobe Analytics suite for web analytics, campaign tracking, and data analysis.
- Expertise in reporting on marketing campaign performance, including key metrics and attribution models.
- Strong skills in data visualization and communication to effectively present data insights and recommendations.
- Experience with content management systems like Adobe Marketing Cloud and CRM systems like Siebel or other CRM solutions is a plus.
What We Offer
- Opportunity to work with a dynamic team at FIRSTMERIDIAN GLOBAL SERVICES PRIVATE LIMITED.
- Chance to develop and enhance your skills in data analysis and digital marketing.
- Collaborative and supportive work environment.