Visual Identity Specialist

2 days ago


Kottayam, Kerala, India beBeeBrand Full time ₹ 20,00,000 - ₹ 45,00,000

Graphic Designer Role:

This role involves creating impactful visual identities for businesses, encompassing logo and brand design, comprehensive branding guidelines, and visually appealing packaging designs.

  • Develop concepts for logos and brand identities that reflect the company's values and resonate with the target audience.
  • Design comprehensive branding guidelines, create packaging designs that are functional and aligned with market trends, and apply strong knowledge of typography, color theory, composition, and layout.
  • Collaborate with marketing, content, and product teams to ensure designs effectively support campaigns and business goals.

Requirements:

  • Translate brand strategies into compelling visual narratives across digital and print platforms.
  • Apply creativity, innovation, and technical skills to produce high-quality designs that connect with the target audience.
  • Have a strong portfolio showcasing visual storytelling skills, brand identity design expertise, and proficiency in Adobe Creative Suite.

Skills and Qualifications:

  • Conceptual thinking and problem-solving skills.
  • Strong understanding of design principles, including typography, color theory, composition, and layout.
  • Proficiency in Adobe Creative Suite.
  • Ability to work collaboratively as part of a team.
  • Excellent communication and project management skills.

Visual Identity Design Expertise:

  • Logotype and wordmark design.
  • Icon design and development.
  • Color palette creation and implementation.

Key Responsibilities:

  • Develop and maintain a deep understanding of branding guidelines and best practices.
  • Collaborate with cross-functional teams to develop and implement effective visual identity solutions.
  • Provide guidance on design trends, industry standards, and best practices.


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