Senior Ecommerce Leader

6 days ago

Tiruchi, Tamil Nadu, India beBeeStrategist Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Head of Ecommerce Position

The primary objective of this role is to spearhead the e-commerce function, encompassing sales, marketing, and operations.

Key Responsibilities:

  • Own full profit-and-loss statement for the region, setting ambitious targets for revenue, margin, and customer acquisition cost/lifetime value.
  • Craft and execute a holistic growth strategy across direct-to-consumer, marketplaces, offline, and emerging channels.
  • Forecast demand and manage end-to-end inventory, ensuring optimal stock levels and minimising ageing stock.
  • Define product-market fit; localise hero SKUs, develop new-product roadmaps, and sunset low-return-on-investment lines.
  • Collaborate with research-and-development teams to adapt formulations for regional regulations and consumer preferences.
  • Orchestrate 360-degree marketing efforts—performance, influencer, CRM, PR—allocating budgets for maximum return-on-ad-spend.
  • Establish data pipelines and dashboards; track cohorts, repeat rates, marketplace rankings in real-time.
  • Negotiate with third-party logistics providers, payment partners, and duty consultants to optimise landed costs and service-level agreements.
  • Recruit, mentor, and performance-manage cross-functional teams (growth, operations, customer success, retail, trade).
  • Champion customer obsession; mine voice-of-customer insights to inform product updates and customer-experience enhancements.
  • Drive strategic partnerships—wellness chains, tourism boards, Ayurveda clinics—to expand reach.
  • Ensure legal and tax compliance, including cosmetics claims, import duties, and GDPR-like mandates.
  • Presentation quarterly business reviews to senior leadership, highlighting wins, risks, and future initiatives.
  • Deploy test-and-learn culture; run A/B tests on funnels, creatives, bundles, and pricing levers.
  • Set up disaster-recovery and continuity plans for supply, logistics, ads, and key seller accounts.
  • Benchmark competition; deliver actionable intelligence on pricing, share-of-voice, and shelf velocity.
  • Act as the brand's cultural ambassador, embodying its ethos while driving high-performance execution.

Qualifications:

  • Strong educational background from top-tier institutions.
  • 10 to 17 years of relevant work experience, preferably in the retail industry (FMCG, Retail, Ecommerce).
  • Excellent communication and interpersonal skills (verbal and written).
  • Strong analytical, data, and problem-solving skills, with the ability to leverage data for reporting.
  • Effective task management and ability to work independently while contributing to team success.
  • Meticulous attention to detail and follow-through.
  • Organised with superior time management skills Ability to multitask and prioritise under tight schedules while maintaining production of high-quality work.
  • Self-accountability to follow-through with proper consistent updates to stakeholders Proficiency with project-based tools such as Word, Excel, Project, and PowerPoint.

About the Role:

This transformative company specialises in revolutionising businesses through innovative strategies and technologies.

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