Strategic Product Development Manager
3 weeks ago
As the Strategic Product Development Manager at BrandMuscle, you will play a pivotal role in shaping the company's product roadmap. Your responsibilities will include developing the strategic vision, executing the product roadmap, and partnering with cross-functional teams to drive sales growth.
Key Responsibilities:
- Develop a thorough understanding of market demands, technology trends, and the competitive field to inform product decisions.
- Collaborate with the Client Partnership and UX teams to conduct user research and define end-user personas.
- Work closely with the Sales Team to understand buyer personas, sales trends, and the competitor landscape.
- Coordinate with cross-functional teams to create user stories, detailed requirements, and wireframes.
- Play a product owner role throughout the development sprints to ensure the product meets the specified vision.
- Develop content to successfully compete and win business in partnership with the Sales Team.
- Translate technical and product information into useful marketing materials in collaboration with the marketing team.
- Partner with the Client Service team to develop case studies, testimonials, use cases, and other content to drive promotional material and sales efforts.
Requirements:
- Bachelor's degree in marketing, technology, or a related field required.
- 5+ years of product marketing required, SaaS experience preferred.
- Knowledge and experience in customer buying behavior for B2B SaaS solutions.
- Strong analytical skills and passion for analyzing products, competitors, and market dynamics.
- Demonstrated commitment to mentoring, coaching, and leadership.
- Strong communication, collaboration, feedback, and facilitation skills.
- Superior organizational, strategic, and execution skills.
- Experience working in cross-functional, multi-location teams.
- Excellent presentation and communication skills.
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