Senior Marketing Mix Analyst

2 days ago

Rajkot, Gujarat, India beBeeMarketing Full time ₹ 20,00,000 - ₹ 30,00,000
Market Mix Modelling Expert

We are seeking a seasoned Market Mix Modelling professional to spearhead client engagements involving MMM.

  • Act as the primary point of contact for client engagements involving MMM, ensuring seamless communication and effective project delivery.
  • Understand client business challenges, marketing strategy, and objectives to design customized modelling approaches that drive business growth.
  • Translate analytical results into actionable recommendations for media planning and budget allocation, empowering clients to make data-driven decisions.
  • Lead the design, development, and validation of MMM using econometric/statistical tools (e.g., regression models, time-series analysis), staying up-to-date with industry trends and best practices.
  • Analyse historical media and sales data to identify key drivers of performance, providing valuable insights to inform business strategies.
  • Provide scenario analysis and media optimization insights to guide marketing decisions, helping clients optimize their marketing mix and achieve maximum ROI.
  • Integrate MMM results with other measurement approaches such as MTA, digital attribution, or brand health tracking, providing a comprehensive view of campaign effectiveness.
Requirements:
  • 8-10 years of experience in market research, analytics, or a related field, with a proven track record of delivering high-quality results.
  • A strong understanding of MMM methodologies and tools, including regression models, time-series analysis, and data visualization.
  • Excellent analytical and problem-solving skills, with the ability to communicate complex results to non-technical stakeholders.

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