Digital Media Strategist

1 week ago

Agra, Uttar Pradesh, India beBeeexpert Full time ₹ 10,00,000 - ₹ 15,00,000

Job Title: Google Ads Expert / Lead

 

About the Role:

We're looking for a highly skilled Google Ads expert to lead our paid media efforts, with a focus on e-commerce and app install strategies. As a key member of the marketing team, you will be responsible for owning and optimizing our Google Ads campaigns across various channels.

 

Key Responsibilities:

  • Google Ads Planning & Execution: Build, launch, and scale high-performing Google campaigns across Search, Performance Max (PMax), Display, Demand Gen, and YouTube.
  • Campaign & Budget Management: Plan and manage monthly, quarterly, and annual Google Ads budgets with a focus on ROI, ROAS, CAC, and LTV.
  • App & Offline Store Marketing: Execute Google UAC campaigns for app installs and retention, and strategize and run store visit, event-based, and hyperlocal targeting campaigns for offline activation.
  • Creative & Content Collaboration: Collaborate with brand and graphic teams to define creative requirements for search copy, display banners, and video ads.
  • Research & Experimentation: Conduct competitor research, keyword gap analysis, and e-commerce trend tracking, and continuously test new ad formats, audience segments, and placements.
  • Reporting & Insights: Prepare weekly and monthly performance reports for internal reviews, and work closely with the Performance Marketing Manager to align Google efforts with broader business goals.

 

Must-Have Skills:

  • 3.5+ years of hands-on experience in managing large-scale Google Ads campaigns.
  • Deep understanding of the e-commerce funnel, app install strategies, and paid performance metrics.
  • Mastery of Search, PMax, Demand Gen, Display, and YouTube campaigns.
  • Strong analytical mindset and proficiency in tools like GA4, Google Ads Dashboard, Keyword Planner, and Auction Insights.
  • High attention to detail and ownership mindset.

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