Product Growth Strategist

5 days ago

Ellore, Andhra Pradesh, India beBeeStrategist Full time ₹ 12,00,000 - ₹ 18,00,000
Job Overview

We are seeking a Product Growth Strategist to drive user onboarding, feature adoption, and engagement for our super app.

Key Responsibilities
  • User Onboarding & Adoption
    • Design and implement smooth onboarding flows (in-app guides, walkthroughs, videos, tooltips)
    • Work with the Customer Experience team to ensure quick resolution of onboarding issues
    • Track onboarding completion rates and reduce early-stage drop-offs
  • Feature Communication & Education
    • Build a structured release communication plan (in-app announcements, email campaigns, push notifications, FAQs, videos)
    • Translate complex product features into simple, user-friendly messaging
    • Work with the Marketing team to ensure consistent user education campaigns
  • User Engagement & Retention
    • Develop strategies to drive repeat usage, including gamification, challenges, and rewards
    • Monitor Daily Active Users, Monthly Active Users, churn, and feature adoption metrics — design interventions to improve them
  • Data & Experiments
    • Run A/B tests and growth experiments to increase adoption and retention
    • Use analytics (Mixpanel, Firebase, Google Analytics, etc.) to track user journeys and identify drop-off points
    • Define and report growth Key Performance Indicators to leadership
  • Cross-Functional Collaboration
    • Work closely with Stakeholders to prioritize features that improve user experience
    • Collaborate with Marketing for adoption campaigns and Customer Experience for user training
    • Act as the voice of the user for continuous product improvements
    Requirements
    • Experience in Product Growth / Growth Marketing / Product Management
    • Strong interest in Product Management, Software as a Service, or Growth Marketing
    • Familiarity with analytics tools (Mixpanel, Firebase, Google Analytics 4, Amplitude, etc.)
    • Strong communication and storytelling skills
    • Experience in Software as a Service, B2B2C, or community-driven platforms is a plus
    • Ability to think creatively, test rapidly, and iterate based on results

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