Marketing and Program Management Professional
2 weeks ago
At ATSPL - Karnataka, we are seeking a skilled Marketing and Program Management Professional to join our team. As a key member of our program team, you will play a crucial role in driving brand awareness and store onboarding.
Key Responsibilities
• Develop and execute comprehensive communication strategies to promote IHS website for store onboarding and brand image across various channels (e.g. digital, social media, traditional media).
• Oversee the creation and implementation of compelling marketing campaigns and content that resonate with target audience and drive store onboarding and retention.
• Utilize marketing tools to optimize campaign performance, streamline workflows, and enhance lead generation and nurturing processes.
• Conduct market research and analysis to identify trends, customer preferences, and competitive landscape, providing insights for strategic decision-making.
• Collaborate with cross-functional teams to align marketing initiatives with overall store onboarding objectives and ensure seamless integration of messaging and branding.
• Monitor and measure the effectiveness of marketing initiatives, using key metrics and analytics tools to assess performance, identify areas for improvement, and report on marketing KPIs.
• Stay up-to-date with industry trends, best practices, and emerging technologies in communication, branding, and marketing automation, and proactively recommend innovative strategies to enhance our marketing efforts for store onboarding.
Basic Qualifications
• 3+ years of professional non-internship marketing experience
• 2+ years of working with creative teams, content managers and marketers to bring brand promise to life experience
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data interpretation, macros, charts and pivot tables)
• Experience building, executing and scaling cross-functional marketing programs
Preferred Qualifications
• 2+ years of segmentation and developing customer profiles experience
• 2+ years of supporting quantitative and qualitative consumer research experience
• Experience of B2B marketing in offline/online platform
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