Digital Marketing Professional
5 days ago
Job Title: Digital Marketing Professional
About the Role: We are seeking a highly skilled Digital Marketing Professional to join our team at Yashmit Human Resource Management Services. The successful candidate will be responsible for planning and executing all digital marketing campaigns, including SEO/SEM, marketing database, email, social media, and display advertising campaigns.
Key Responsibilities:
- Design, build, and maintain our social media presence
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
Requirements:
- BS/MS degree in marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
Preferred Qualifications:
- BSC/MSC/BE/BTech/MTech/MBA
- 3-5 years of experience in digital marketing
- Up-to-date with the latest trends and best practices in online marketing and measurement
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