OOH Media Planner

23 hours ago

India beBeeOutofhome Full time ₹ 1,50,00,000 - ₹ 2,00,00,000
Unlocking the Power of Out-of-Home Advertising

We are revolutionizing the out-of-home advertising industry by building a marketplace for media experiences in the real world. Our platform transforms billboards, wrapped cars and buses, and connected TV into a measurable medium where brands and ideal audiences connect.

This role will play a crucial part in helping us continue our growth. You'll work closely with the Director of Media Planning to strategize and develop long-term plans that bring in new levels of productivity and success.

Main Responsibilities:
  • Collaborate with clients, sales, and account team members to understand client business objectives and OOH advertising strategy
  • Develop OOH Campaign plans that help clients achieve their objectives
  • Work on several campaigns simultaneously, often for different clients
  • Effectively communicate with creative agency teams, clients, and consumers to develop media strategies and campaigns
  • Undertake research and analyze data using specialist industry resources
  • Identify target audiences and analyze their characteristics, behavior, and media habits
Requirements:
  • Ability to work under deadline pressure from multiple sources (internal and external)
  • 4-7 years experience as a media planner for OOH with a variety of industry verticals (education, CPG, healthcare, etc.)
  • Broad knowledge of online and offline media channels
  • Familiarity with campaign evaluation metrics and media buying
  • Critical thinking for application toward client strategy and accompanying presentation materials
  • Excellent communication and teamwork skills
  • Working knowledge of analytics tools
  • Deeply analytical mind with an aptitude for statistics and math
The Ideal Candidate:
  • Strategic thinker with a deep understanding of OOH media planning
  • Strong analytical skills with the ability to interpret complex data
  • Excellent communication and project management skills
  • Able to work in a fast-paced environment with multiple deadlines

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