Senior Brand Media Planner

4 days ago

India beBeeDigital Full time ₹ 60,00,000 - ₹ 1,20,00,000
Brand Media Strategist

As we expand our brand footprint, we're seeking a strategic and experienced media buyer to lead our branding campaigns and elevate our brand to the next level.

We are seeking a media buyer with a proven track record of executing large-scale digital branding campaigns. This role will require deep platform expertise, strategic goal-setting, and performance articulation.

The ideal candidate will have experience managing high-budget campaigns, leading cross-functional teams, and delivering tangible brand lift and awareness outcomes.

  • Define clear campaign objectives and KPIs tied to brand metrics such as reach, recall, and engagement.

Strategize, plan, and execute high-budget digital branding campaigns across Google Ads, Meta, Programmatic, and OTT platforms.

  • Collaborate closely with creative, content, and analytics teams to ensure coherent messaging and innovation in brand media planning.

Monitor campaign performance in real time, identify optimization opportunities, and adjust strategies accordingly.

  • Prepare and present well-structured performance reports, with a strong focus on storytelling using data, highlighting brand impact and learnings.

Build and maintain relationships with media platforms, publishers, and agency partners.

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