Global English Strategist
5 days ago
About the Role
As a Global English Strategist at Mock Ready, you will be responsible for leading our marketing initiatives to drive international student engagement with our AI-powered IELTS speaking practice platform.
You will develop and execute strategies to attract international students preparing for language exams, focusing on content marketing, partnerships with educational institutions, and data-driven growth campaigns.
Your success in this role will be measured by driving user acquisition, improving conversion rates, and establishing Mock Ready as the premier solution for IELTS speaking preparation.
Key Responsibilities:
- Create and implement a comprehensive content marketing strategy targeting IELTS speaking preparation keywords
- Develop and manage partnerships with language schools, IELTS preparation centers, and universities with international student programs
- Design and optimize the user acquisition funnel to improve conversion from free to paid subscriptions
- Build email nurture campaigns and retention strategies to maximize user engagement and lifetime value
- Implement analytics tracking and develop reporting dashboards to measure marketing effectiveness
- Create compelling messaging that clearly communicates our AI-powered feedback value proposition
- Manage and optimize paid marketing campaigns across relevant channels for international student audiences
- Establish an affiliate program with education consultants and language tutors
- Test and refine landing pages and onboarding flows through systematic A/B testing
- Produce demonstration videos and success stories showcasing the platform's effectiveness
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