Digital Media Account Specialist

4 days ago


Chennai, Tamil Nadu, India dentsu Full time
Key Responsibilities:

The Digital Media Account Specialist will provide account servicing to handle basic client queries and support Partnerships Manager, including general support with brief responses and media strategy. The role requires efficiently running day-to-day activities and scaling of accounts, developing on-going interpersonal communications with both publishers and team.

Key skills and qualifications include:

  • Creating Private Market Place/Programmatic Guaranteed/Preferred deals and adhering to defined business processes within media plans
  • Working with the account teams to deliver reporting, finance, and ad hoc requests
  • Liaising and coordinating publisher's activities to ensure that the client's KPIs are met and best practices are implemented correctly
  • Partnering with the account teams by supporting tactical needs to achieve and surpass revenue targets and KPI's
  • Working with the Campaign Management team to create case studies, post-campaign analysis, and increase campaign performance
  • Working together with internal Subject Matter Experts to develop media partnerships, reporting, and audience insights
  • Working with media partnerships team in finding best-in-class suppliers by conducting partner RFIs


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