Performance Marketing Manager

2 weeks ago

Noida, Uttar Pradesh, India Click Orbits Full time

Click Orbits is looking for a highly skilled Performance Marketing Manager to lead our mobile app web campaign efforts. As a key member of our team, you will be responsible for designing and executing high-impact campaigns to drive user acquisition, engagement, and retention for our clients' mobile applications.

About the Role

This is a challenging and rewarding role that requires a strong understanding of mobile advertising platforms, technologies, and analytics tools. You will work closely with our clients to understand their app objectives, target audience, and key performance indicators (KPIs) to inform campaign strategy and execution.

Your primary responsibilities will include developing and executing end-to-end mobile app web campaigns, collaborating with clients and internal teams, utilizing a mix of channels and tactics to drive app installs and conversions, conducting in-depth audience segmentation and targeting, creating compelling ad creatives and landing pages, monitoring campaign performance, and providing regular performance reports and insights to clients.

Requirements
  • Bachelor's degree in marketing, advertising, business, or related field
  • Proven experience in mobile app marketing, user acquisition, and performance-based advertising
  • Strong understanding of mobile advertising platforms and technologies
  • Proficiency in web analytics tools such as Google Analytics, Firebase, or similar platforms
  • Creative mindset with the ability to develop engaging ad creatives and landing pages
  • Excellent analytical skills, with the ability to interpret data, identify trends, and optimize campaigns
  • Strong project management skills, with the ability to manage multiple campaigns simultaneously

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