Performance Marketing Manager

1 week ago

Noida, Uttar Pradesh, India Click Orbits Pvt Ltd Full time
Job Summary

We are seeking an experienced Mobile App Web Campaign Manager to join our team at Click Orbits Pvt Ltd. As a key member of our performance marketing department, you will be responsible for developing and executing high-impact campaigns to drive user acquisition, engagement, and retention for our clients' mobile applications.

About the Role
- The ideal candidate will have a strong understanding of mobile advertising platforms and technologies, including Google Ads, Apple Search Ads, Facebook Ads Manager, and mobile measurement partners (MMPs).
- Experience in mobile app marketing, user acquisition, and performance-based advertising is a must, preferably within a digital agency or mobile app development company.
- A bachelor's degree in marketing, advertising, business, or related field is required.

Key Responsibilities
- Develop and execute end-to-end mobile app web campaigns, including planning, implementation, optimization, and performance analysis.
- Collaborate with clients and internal teams to understand app objectives, target audience, and key performance indicators (KPIs) to inform campaign strategy.
- Utilize a mix of channels and tactics to drive app installs and conversions, including mobile web advertising, app store optimization (ASO), search engine marketing (SEM), social media advertising, and display retargeting.

Qualifications
- Bachelor's degree in marketing, advertising, business, or related field.
- Proven experience in mobile app marketing, user acquisition, and performance-based advertising, preferably within a digital agency or mobile app development company.
- Strong understanding of mobile advertising platforms and technologies, including Google Ads, Apple Search Ads, Facebook Ads Manager, and mobile measurement partners (MMPs).
- Proficiency in web analytics tools such as Google Analytics, Firebase, or similar platforms, with the ability to analyze data and derive actionable insights.

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