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Strategic Marketing Communications Specialist

2 months ago

Bengaluru, Karnataka, India Bosch Full time
Job Overview

Bosch is seeking a highly skilled Strategic Marketing Communications Specialist to join our team. As a key member of our marketing department, you will be responsible for developing and executing communication strategies to enhance aided and unaided recall for our range of products and workshop services.

About the Role

This is a challenging opportunity for an experienced marketing professional who can create and execute effective communication plans to support our product go-to-market strategies. You will work closely with our go-to-source and go-to-market teams to develop marketing literature for new products, improving sales and brand awareness.

Key Responsibilities
  • Develop strategic communication plans to target groups in a timely manner to support product launches
  • Liaise with internal teams to develop marketing literature for new products, improving sales and brand awareness
  • Implement branding concepts for secondary, tertiary, and Bosch workshop concepts and modules to improve brand awareness
  • Develop and implement loyalty programs, customer contact programs, and campaign support initiatives
  • Estimate and monitor spending on marketing expenditure to meet targets
Requirements

To be successful in this role, you will need:

  • MBA in Marketing or equivalent experience
  • 2-3 years of experience in marketing communications, dealer branding, retail branding, and visual merchandising
  • Strong skills in creative conceptualization, BTL campaign management, and loyalty program development
  • Competent in developing literature for marketing collaterals, technical guides, catalogues, flyers, and brochures
  • Proficient in creating product advertising videos and functional videos
  • Excellent communication and collaboration skills
What We Offer

Bosch offers a competitive salary package, including a base salary of $80,000 per annum, plus benefits such as health insurance, retirement savings plan, and paid time off.