Senior Business Process Analyst

4 days ago

Kota, Rajasthan, India beBeeAnalytical Full time ₹ 60,00,000 - ₹ 90,00,000
Job Title: CRM Manager

Position Overview:

This role oversees the LeadSquared CRM system, driving customer engagement, retention, and revenue growth. As a bridge between sales, marketing, and support teams, it ensures effective use of the CRM, maintains data integrity, and delivers actionable insights.

  • Clinical Trials Management & Optimization

Configure, manage, and continuously improve LeadSquared CRM functionalities, including lead capture, nurturing, and automation workflows, to align with organizational objectives.

  • Data Integrity & CRM Hygiene

Ensure that customer and lead data remains accurate, updated, de-duplicated, and secure. Implement quality control measures across the CRM.

  • Lead Management & Automation

Establish efficient processes for capturing leads, tracking interactions, assigning leads using LeadSquared automation and scoring features, and nurturing them through the sales funnel.

  • Cross-Functional Coordination

Collaborate with sales, marketing, and support teams to align CRM campaigns, lead routing, and customer interaction strategies. Act as the go-to resource for CRM guidance.

  • Training & Support

Train internal users on best practices for using LeadSquared. Offer ongoing troubleshooting and support to ensure full platform adoption.

  • Reporting & Analytics

Monitor CRM KPIs like lead conversion, retention rates, email open rates, and customer lifetime value. Turn CRM data into actionable insights and reports for leadership.

  • Customer Journey Strategy

Develop customer journey maps and targeted campaigns using behavior tracking and scoring mechanisms.

  • Compliance & Security

Ensure CRM operations comply with data privacy regulations and internal security best practices.

Required Qualifications & Skills:

  • Bachelor's degree in marketing, business, IT, or related field.
  • 2–4+ years of experience managing CRMs or sales operations; experience with LeadSquared is a strong advantage.
  • Proficiency in CRM platforms and workflow automation; familiarity with LeadSquared is highly preferred.
  • Strong analytical and data-driven decision-making ability.
  • Excellent communication, training, and cross-team collaboration skills.
  • Detail-oriented, organized, and process-driven with the ability to manage multiple initiatives in a fast-paced environment.

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