
Customer Analytics Strategist
4 days ago
About this role
Are you an analytical expert who can drive business growth through data-driven insights? We are looking for a skilled Insight Manager to join our team.
Job Description:
The successful candidate will lead customer and business analytics initiatives, developing actionable insights that inform key business decisions. They will partner with cross-functional teams to prioritize analytics projects, manage a small analytics pod, and collaborate with IT and data engineering teams to strengthen data infrastructure and governance standards.
Key Responsibilities:
- Develop and communicate business-critical insights on promotion effectiveness, elasticity, and customer engagement.
- Define key performance indicators (KPIs) to measure customer lifecycle health, retention, and loyalty.
- Prioritize the analytics backlog and guide a team of analysts in methodology, prioritization, and problem-solving.
- Explore artificial intelligence (AI) and machine learning (ML) tools to improve customer segmentation, churn prediction, and self-serve analytics.
- Collaborate with stakeholders to communicate insights clearly and effectively.
Requirements:
- 6+ years of experience in business insights, analytics, or customer intelligence, preferably in B2C retail or e-commerce.
- A strong track record in building and operationalizing customer metrics, such as retention, repeat, churn, and CLTV.
- Hands-on expertise with analytics tools, dashboards (e.g., Power BI, Tableau), and SQL.
- Experience in leading a small analytics team or mentoring analysts.
- Exposure to AI/ML applications in CRM, such as churn prediction, propensity models, and uplift modeling is a plus.
- Strong stakeholder management and communication skills.
Why Join Us:
- Be part of a dynamic team driving business growth through data-driven decision-making.
- Shape customer retention, loyalty, and engagement strategies using actionable insights.
- Lead high-visibility projects impacting growth and revenue.
- Work in a culture valuing innovation, ownership, and data-driven decision-making.
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