Senior Digital Experience Designer
7 days ago
We are seeking an experienced Senior Digital Experience Designer to lead the design of user-centric web and mobile experiences. As a key member of our team, you will be responsible for the entire design lifecycle, from conceptualization to implementation, ensuring that our digital products are intuitive, engaging, and visually appealing.
In this role, you will collaborate closely with cross-functional teams, and shape the design strategy that aligns with our product vision and user needs. You will also conduct in-depth user research, including interviews, surveys, and usability testing, to understand user behaviour and pain points.
About the Role- Design Strategy & Execution: Lead the design process from concept to delivery, translating business goals and user needs into engaging user experiences.
- User Research & Analysis: Conduct user research to understand user behaviour and pain points, and use findings to create personas, user flows, and journey maps that guide the design process.
- Information Architecture: Design intuitive information architecture and user flows to ensure that users can navigate complex systems with ease.
- Prototyping & Visual Design: Create high-fidelity prototypes and mockups using tools like Figma, Sketch, or Adobe XD, and design interfaces that are aesthetically pleasing and aligned with brand guidelines.
- Collaboration & Leadership: Work closely with product managers, developers, and stakeholders to define design requirements and deliver solutions.
- Design System & Standards: Maintain and evolve design systems, ensuring consistency and scalability in UI components and patterns across all digital platforms.
- Promote best practices in design and usability.
- Continuous Improvement: Stay updated on UI/UX trends, emerging technologies, and industry best practices, and apply insights from analytics and user feedback to continuously improve product designs.
- Usability Testing: Plan, conduct, and analyze usability tests to validate design decisions and gather user feedback.
- Experience: Minimum of 7 years of experience in UI/UX design, with a strong portfolio that demonstrates a deep understanding of user-centred design principles and a track record of delivering successful digital products.
- Design Tools: Expertise in design and prototyping tools such as Figma, Sketch, Adobe XD, and InVision.
- User-Centred Design: Strong background in user-centred design methodologies, including experience with user research, wireframing, prototyping, and creating user flows and personas.
- Visual & Interaction Design: Excellent visual design skills with a keen eye for detail, typography, and colour, and proven experience designing engaging interfaces that prioritise usability and accessibility.
- Communication & Presentation: Exceptional communication skills with the ability to clearly articulate design decisions to stakeholders and team members, and experience leading design discussions and workshops.
- Cross-Platform Design: Experience designing for various platforms, including web, mobile (iOS/Android), and desktop applications, and familiarity with responsive and adaptive design principles.
- Analytical Skills: Ability to use data and analytics tools to inform design decisions and improve user experience.
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