
Digital Community Outreach Coordinator
21 hours ago
Email Marketing Specialist
Job Description:We are seeking an Email Marketing Specialist to strengthen our community engagement, particularly among those who have taken pledges through our campaigns.
This role involves designing, building, and executing email campaigns using Mailchimp, Mailerlite, or similar platforms. You will set up automated journeys and sequences, draft and edit subject lines, preview text, and body copy in collaboration with content leads.
You will also track and report campaign performance using platform dashboards, Google Analytics, and UTM parameters. Your data insights will inform recommendations for improved engagement.
Maintaining clean, updated supporter databases is crucial. You will segment lists by interest, behavior, and engagement to ensure targeted outreach.
Our ideal candidate has up to 2 years of relevant experience in email marketing or CRM communications, preferably in nonprofits or campaigns.
They should demonstrate expertise in website management, SEO optimization, and Google Workspace administration.
Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools is essential. Strong organizational skills, ability to work independently, and comfort with remote collaboration are also necessary.
A strong grasp of segmentation, automation, analytics, and deliverability best practices is required. The ability to draft clear, compelling copy in collaboration with content creators is also important.
Familiarity with Google Analytics and UTM tracking for conversions is beneficial. Knowledge of compliance standards and data privacy regulations is also required.
Required Skills and Qualifications:- Up to 2 years of experience in email marketing or CRM communications
- Expertise in website management, SEO optimization, and Google Workspace administration
- Proficiency with Mailchimp, Mailerlite, ConvertKit, or similar tools
- Strong grasp of segmentation, automation, analytics, and deliverability best practices
- Ability to draft clear, compelling copy in collaboration with content creators
- Familiarity with Google Analytics and UTM tracking for conversions
- Knowledge of compliance standards and data privacy regulations
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