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Digital Marketing Specialist

1 week ago


Mumbai, Maharashtra, India Fragomen Educational Services Full time

We are seeking a dynamic and detail-oriented Digital Marketing Specialist to join our team at Fragomen Educational Services. This role requires strong communication skills, an eagerness to learn, and the ability to support various digital marketing initiatives.

Key Responsibilities:
  • Digital Advertising Campaigns: Assist in setting up and managing paid campaigns on Google Ads and Meta Ads to drive engagement and ROI.
  • Monitor campaign performance and provide regular reports to stakeholders.
  • Suggest optimizations to improve campaign metrics and user experience.
  • Social Media Management: Collaborate with the content team to create and schedule posts for social media platforms, enhancing brand visibility and audience engagement.
  • Monitor and engage with audiences on social media to foster meaningful conversations and relationships.
  • Analyze social media performance metrics and provide actionable insights to inform marketing strategies.
  • Manage multiple social media pages and ensure consistent branding across platforms.
  • Vendor Coordination: Serve as the main point of contact for regional vendors handling localized marketing efforts, ensuring timely delivery and quality standards are met.
  • Communicate brand guidelines and campaign objectives to external partners, promoting alignment and collaboration.
  • Marketing Support: Assist in the creation and distribution of email marketing campaigns to nurture leads and drive conversions.
  • Conduct market research to identify trends and opportunities, informing strategic marketing decisions.
  • Support the development of landing pages, ad creatives, and other marketing assets to enhance user experience and engagement.
  • Reporting and Analysis: Compile and analyze data from digital campaigns and social media channels to inform marketing strategies and optimize performance.
  • Provide regular performance reports and insights to the marketing team, driving data-driven decision-making.

We estimate the salary for this position to be around $55,000 - $65,000 per year, depending on location and experience.

Qualifications & Experience:
  • 1+ years' experience in digital marketing or a related field.
  • Familiarity with Google Ads, Meta Ads, and social media marketing strategies.
  • Strong organizational skills with the ability to manage multiple tasks and vendors simultaneously.
  • Excellent communication skills, both written and verbal.
  • Familiarity with marketing tools such as Google Analytics, Facebook Business Manager, or similar.
  • Eagerness to learn and adapt in a fast-paced environment.