Senior Pay Per Click Specialist

4 weeks ago


Delhi, Delhi, India SIB Infotech Full time
Senior Pay Per Click Specialist

SIB Infotech, a leading digital marketing organization, is seeking a skilled Senior Pay Per Click Specialist to join our team.

Key Responsibilities:
  • Manage all aspects of PPC campaign management, from keyword research and ad creation to bid management and performance tracking.
  • Optimize campaigns to improve clickthrough rates (CTR), conversion rates, and overall campaign efficiency using in-depth knowledge of major PPC platforms.
  • Assist in maintaining and monitoring keyword bids, account daily and monthly budget caps, impression share, quality score, and other important account metrics.
  • Develop and execute effective PPC strategies in collaboration with clients or internal stakeholders to drive tangible results.
  • Regularly analyze campaign performance metrics, conduct A/B testing experiments, and derive actionable insights to inform optimization decisions.
  • Write compelling ad copies that resonate with target audiences and drive clicks and conversions.
  • Communicate key insights and recommendations to clients and team members, fostering trust and satisfaction.

Requirements:

  • Master’s degree from a recognized college.
  • At least 36 years of experience in the digital marketing landscape.
  • Proven experience managing PPC campaigns across Google Ads, Meta Ads, and social media advertising platforms.
  • Strong analytical skills and proficiency in data analysis tools.
  • Excellent written and verbal communication skills.

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