Product Growth Strategist

1 week ago

Bengaluru, Karnataka, India beBeeMarketing Full time ₹ 1,20,00,000 - ₹ 2,00,00,000
Senior Product Marketing Manager

This pivotal role bridges the gap between product development and market engagement, focusing on translating product capabilities into compelling value propositions for buyers.

The core objectives of this position encompass:

  • Effectively communicating product value to the market while understanding and addressing evolving market needs for the product
  • Strategically generating high-quality leads and driving pipeline acceleration through targeted marketing initiatives
  • Fostering sustainable product adoption and expanding annual recurring revenue (ARR)

To achieve these objectives, the Senior Product Marketing Manager will collaborate closely with cross-functional teams including Product Management, Sales, Sales Enablement, Demand Generation, Customer Success, Revenue Operations, and Design to ensure seamless messaging across all Go-to-Market functions.

Key responsibilities include:

  • Owning and maintaining a robust company website and inbound content strategy that resonates with target audiences
  • Developing and implementing data-driven marketing intelligence and competitive analysis to inform strategic decision-making
  • Liaising with Sales Development Representatives (SDRs) and Account Executives (AEs) to track messaging effectiveness and gather actionable insights
  • Mentoring and managing a junior team member to achieve shared goals and drive professional growth

Strong communication and alignment with cross-functional teams are critical to achieving these objectives. The ideal candidate will possess a unique blend of strategic thinking, excellent communication skills, and a passion for driving business growth through innovative marketing strategies.

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