Senior Media Buyer

5 days ago

Tiruppur, Tamil Nadu, India beBeeSearchArbitrage Full time ₹ 75,00,000 - ₹ 1,50,00,000
Job Overview

The ideal candidate should possess hands-on experience in managing paid media campaigns and a solid understanding of performance marketing metrics and traffic monetization strategies.

Key Responsibilities:
  • Develop, launch, and scale Meta ad campaigns for search arbitrage funnels.
  • Configure campaigns with advanced targeting, custom audiences, pixel events, and conversion tracking.
  • Optimize Meta campaigns for CPC, CTR, and ROI, ensuring the lowest cost per conversion while maximizing revenue from search feeds.
  • Drive traffic to monetized landing pages using various platforms including Meta, Taboola, Outbrain, Google Ads, etc.
  • Collaborate with feed providers (e.g., System1, Ads.com, Tonic) to align campaign traffic sources and maximize EPC.
  • Balance arbitrage economics: cost of acquisition vs. revenue from search feeds.
  • Analyze daily performance, optimizing bids, creatives, placements, and audiences.
  • Perform A/B testing for creatives, landing pages, and feed response.
  • Track and analyze performance using ClickFlare, Voluum, Google Analytics, and internal dashboards.
  • Utilize UTM tagging and pixel management for deep tracking and attribution analysis.
  • Formulate campaign strategies based on ROI goals and media buying trends.
  • Monitor spend and performance metrics such as CPC, CPM, CTR, CPA, EPC, ROAS.
  • Provide insights, reporting, and suggestions to improve campaign performance and budget utilization.
  • Stay informed about algorithm changes, ad policies, and best practices on Meta and other platforms.
Requirements & Skills
  • Bachelor's degree in Marketing, Business, or relevant field.
  • Minimum 1+ year of experience in search arbitrage, performance marketing, or PPC media buying.
  • Demonstrated track record in executing high-performance campaigns on Meta and other ad platforms.
  • Strong analytical mindset with understanding of key metrics (CTR, CPA, ROAS, etc.).
  • Familiarity with search feed monetization and arbitrage techniques.
  • Experience with click trackers (Voluum/ClickFlare) and ad-serving platforms.

Please note that these responsibilities may be adjusted according to business needs.

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