
Nutrition Sales Specialist
5 days ago
As a key player in our sales team, you will contribute to the long-term growth of our nutrition products by increasing awareness among healthcare professionals about the importance of nutrition in improving quality of life.
CORE JOB RESPONSIBILITIES
- Understand market and category opportunities within your territory to identify potential for market share growth at the customer/account level
Maintain current knowledge about medical and nutritional science, the evolving healthcare landscape, and emerging digital trends to support selling and educating a broad network of HCPs about our products
Develop and execute multichannel customer engagement plans that generate demand for our brand products and grow recommendation and market share
Leverage information about customer segmentation, type, and behaviors to inform customer engagement and account management strategies
Establish strong relationships with HCPs throughout the customer account, at different levels of responsibility and influence using existing relationships with HCPs and others to expand your customer network
Secure commitment to recommend our products as the brand of choice by increasing HCP knowledge about the role and importance of nutrition on patient quality of life at key points throughout the patient care journey
Define and deliver Unique Value Proposition from the HCP's perspective (including but not limited to the positioning of our brand products) by continuously uncovering the needs and priorities of individual HCPs using multichannel touchpoints and engagement activities
Effectively deliver a consultative sales call from the perspective of the HCP (and their patients) to expand HCP knowledge of nutritional interventions and the measurable benefits of our brand products, anticipate and manage objections, and gain clear commitment to recommending our products and other brand-building activities
Establish target customers and develop clear customer plans to achieve coverage, frequency, and call rate objectives
Implement customer segmentation, identify new leads/customers, and ensure timely reporting of daily activities as per our SOP
Use data and insights from digital and other omnichannel activities to refine HCP profiles and choose engagement activities that fit the needs, preferences, and goals of each individual HCP
Collaborate with cross-functional teams (Marketing, SFE, CRM, etc.) to support patient education regarding nutrition and our brands, to influence customer and patient choice of nutrition products, and deliver a consistent end-to-end customer engagement experience
Measure progress against customer and account objectives, per the account plan, and take action to ensure targets and KPIs are met as assigned by your Sales Manager
Act in alignment with compliance and regulatory expectations
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