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Biopharma Marketing Strategist
2 weeks ago
We are seeking a skilled Biopharma Marketing Strategist to join our team at JoVE. As a rapidly growing company, we are expanding our marketing efforts to promote our unique science video solutions to biopharma companies.
Key Responsibilities- Develop and execute targeted marketing strategies tailored to biopharma companies to drive lead generation and audience engagement.
- Design and implement multi-channel marketing campaigns, including email marketing, social media, and paid ads to reach biopharma professionals.
- Create high-quality content for case studies, newsletters, blogs, social media, ads, and email campaigns that resonate with biopharma audiences.
- Collaborate with the sales and product teams to align marketing initiatives with business goals and objectives.
- Engage with industry professionals through events, webinars, and strategic partnerships to expand JoVE's presence in the biopharma market.
- Analyze marketing performance data and leverage insights to optimize strategies and improve lead conversion rates.
- Bachelor's degree in business, marketing, or life sciences.
- At least 5 years of experience in B2B marketing with a strong focus on the biopharma sector.
- Strong understanding of the biopharma industry, including R&D processes and market trends.
- Proficiency in marketing automation tools and CRM systems.
- Excellent written and verbal communication skills.
- Strong analytical and problem-solving skills.