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Digital Marketing Strategist

1 week ago

Delhi, Delhi, India TIGI HR Full time
About TIGI HR
TIGI HR is a leading provider of innovative staffing solutions, dedicated to connecting talented professionals with exciting career opportunities. Our team of experts works closely with clients to understand their unique needs and deliver tailored solutions that drive results.

Job Title:
Digital Marketing Strategist

Employment Type:
Full-Time

Experience:
3-5 Years

Location:
Remote work

Shift timings:
7:30 PM - 5:00 AM IST or 8:30 PM - 6:00 AM IST (Balances PST & CST overlap)

About the Role:

We are seeking an experienced Digital Marketing Strategist to join our team. The ideal candidate will have hands-on experience in modern marketing automation tools and systems used by small businesses.

The successful candidate will be responsible for setting up and integrating marketing systems, executing outbound campaigns, and optimizing outreach strategies using data-driven insights.


Key Responsibilities:

  • Set up and manage marketing systems such as Hub Spot, Lem List, Instantly, Clay, and others.
  • Integrate marketing tools and systems seamlessly without requiring developer assistance.
  • Ensure seamless integration between marketing tools and CRM platforms.
  • Analyze marketing data, generate reports, and provide actionable insights.
  • Optimize campaigns based on analytics and pivot strategies as needed.
  • Collaborate with cross-functional teams to ensure cohesive marketing strategies.
  • Stay updated with industry best practices and emerging outbound marketing trends.

Qualifications & Skills:

  • Proven experience with Hub Spot, Lem List, Instantly, Clay, or similar outbound marketing tools.
  • Strong understanding of outbound marketing principles and lead generation strategies.
  • Ability to integrate marketing tools without developer support.
  • Excellent analytical skills with a data-driven approach to decision-making.
  • Experience in A/B testing, reporting, and optimizing outreach strategies.
  • Strong communication and collaboration skills.
  • Availability to work during PST or at least 46 hours overlap with CST.