
Senior Skincare Marketing Specialist
4 days ago
Dermatological skincare and healthcare brand seeking a seasoned marketing professional to oversee end-to-end strategy and execution. Key responsibilities include building and protecting the brand identity, developing integrated marketing strategies, ensuring consistency in messaging and visuals across campaigns and touchpoints.
Key Requirements:
- 4-6 years of marketing experience with strong exposure to FMCG/beauty/skincare/pharma.
- Proven ability to manage end-to-end marketing strategy across offline and online channels.
- Hands-on experience with performance marketing (Google, Meta, Amazon Ads).
- Strong knowledge of eCommerce platforms and brand management.
- Excellent project management, negotiation, and stakeholder management skills.
Key Qualifications:
- MBA/PGDM in Marketing, Brand Management, or related field.
- Experience scaling a D2C brand.
- Experience in healthcare/dermatology marketing with compliance processes.
Social & Digital Marketing:
- Develop content buckets, calendar planning, and oversee execution across platforms.
Campaign & Performance Marketing:
- Manage paid performance marketing across platforms (Google Ads, Meta, Amazon, etc.), setting budgets and optimizing ROAS.
Budgeting & P&L Ownership:
- Allocate and monitor marketing budgets across digital, offline, and influencer initiatives.
Leadership & Growth:
- Mentor junior executives in social, influencer, and performance marketing.
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