Senior Skincare Marketing Specialist

4 days ago


Mumbai, Maharashtra, India beBeeBrand Full time ₹ 1,00,00,000 - ₹ 1,20,00,000
Job Opportunity: Marketing Manager

Dermatological skincare and healthcare brand seeking a seasoned marketing professional to oversee end-to-end strategy and execution. Key responsibilities include building and protecting the brand identity, developing integrated marketing strategies, ensuring consistency in messaging and visuals across campaigns and touchpoints.

Key Requirements:
  • 4-6 years of marketing experience with strong exposure to FMCG/beauty/skincare/pharma.
  • Proven ability to manage end-to-end marketing strategy across offline and online channels.
  • Hands-on experience with performance marketing (Google, Meta, Amazon Ads).
  • Strong knowledge of eCommerce platforms and brand management.
  • Excellent project management, negotiation, and stakeholder management skills.

Key Qualifications:
  • MBA/PGDM in Marketing, Brand Management, or related field.
  • Experience scaling a D2C brand.
  • Experience in healthcare/dermatology marketing with compliance processes.

Social & Digital Marketing:
- Develop content buckets, calendar planning, and oversee execution across platforms.

Campaign & Performance Marketing:
- Manage paid performance marketing across platforms (Google Ads, Meta, Amazon, etc.), setting budgets and optimizing ROAS.

Budgeting & P&L Ownership:
- Allocate and monitor marketing budgets across digital, offline, and influencer initiatives.

Leadership & Growth:
- Mentor junior executives in social, influencer, and performance marketing.
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