Strategic Digital Marketing Specialist

1 day ago

Varanasi, Uttar Pradesh, India beBeeDigitalMarketing Full time ₹ 8,00,000 - ₹ 12,00,000

About our organization, we aim to provide salon-quality products to the digital-first consumer.

As a data-driven Digital Marketing Strategist, you will drive our digital growth across various platforms.

Key Responsibilities:

  • Plan and run campaigns across digital platforms.
  • Manage budgets and optimize for revenue, cost-per-acquisition (CPA), and return on ad spend (ROAS).
  • Conduct A/B tests on creatives, copies, audiences, and funnels.

Requirements:

  • 3-6 years of experience in digital marketing (D2C/e-commerce preferred).
  • Hands-on with Meta Ads, Google Ads, and analytics tools (Google Analytics or similar).
  • Proven ability to scale campaigns and improve ROAS.
  • Strong analytical and problem-solving skills.

Preferred Qualities:

  • Self-starter with ownership and execution focus.
  • Comfortable in a fast-paced, high-growth environment.
  • Passionate about digital marketing trends and performance optimization.

We offer a dynamic work environment with opportunities for professional growth and development.

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