Digital Marketing Director for B2B Mobility
4 days ago
Job Description:
Bosch Mobility Platform & Solutions is seeking a highly experienced Digital Marketing Director to lead our global marketing efforts.
About the Role:
- Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.
- Align marketing strategies with Product-Led Growth (PLG) frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
- Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
- Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
- Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence.
- Elevate Bosch MPS's market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
- Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.
- Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.
- Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.
- Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals.
Requirements:
- MBA in Marketing, Business Administration, or a related field from a reputed institute.
- At least 10+ years of leadership experience in B2B marketing, including exposure to global and regional markets.
About Us:
Bosch Mobility Platform & Solutions is a leading provider of innovative mobility solutions. We are committed to delivering exceptional value to our customers through our cutting-edge technology and expert knowledge.
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