Digital Marketing Director for B2B Mobility

4 days ago


Bengaluru, Karnataka, India Bosch Mobility Platform & Solutions Full time

Job Description:

Bosch Mobility Platform & Solutions is seeking a highly experienced Digital Marketing Director to lead our global marketing efforts.

About the Role:

  • Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS.
  • Align marketing strategies with Product-Led Growth (PLG) frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment.
  • Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms.
  • Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey.
  • Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence.
  • Elevate Bosch MPS's market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority.
  • Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts.
  • Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value.
  • Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability.
  • Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals.

Requirements:

  • MBA in Marketing, Business Administration, or a related field from a reputed institute.
  • At least 10+ years of leadership experience in B2B marketing, including exposure to global and regional markets.

About Us:

Bosch Mobility Platform & Solutions is a leading provider of innovative mobility solutions. We are committed to delivering exceptional value to our customers through our cutting-edge technology and expert knowledge.



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