Marketing Lead_MPS

What does the role entail? As the India and Global Marketing Lead , you will be the cornerstone of our marketing strategy, responsible for: Defining and Owning the Brand Narrative: Craft and drive a strong global brand narrative that resonates across markets, building a differentiated identity for Bosch MPS. Championing Product-Led Growth (PLG): Align marketing strategies with PLG frameworks to accelerate user acquisition, activation, and retention in B2B Mobility environment. Strategic Pricing and Market Positioning: Develop pricing strategies that reflect market dynamics while ensuring value alignment for our products and platforms. Integrated Marketing Campaigns: Lead the planning and execution of holistic campaigns, combining digital, content, and event strategies to create a seamless customer journey. Martech and Digital Ecosystem Leadership: Drive the implementation of a robust Martech stack, ensuring data-driven marketing excellence. Oversee the design and optimization of websites for intuitive user experiences. Content and Thought Leadership: Elevate Bosch MPS's market presence by creating high-impact content strategies, contributing to industry discussions, and building domain authority. GTM Strategy and Product Launches: Partner with product, sales, and regional teams to define and execute Go-to-Market plans for global and regional rollouts. Partner Enablement and Loyalty Programs: Enhance the partner ecosystem with co-marketing initiatives and loyalty strategies that drive shared growth and value. Data-Driven Decision Making: Leverage analytics and insights to measure impact, optimize marketing spends, and refine strategies for global scalability. Team Leadership and Collaboration: Build and mentor a high-performing marketing team while fostering cross-functional and cross-geography collaboration to achieve organizational goals. Market Research and Consumer Insights: Conduct in-depth market research to identify trends, competitive insights, and consumer needs, translating findings into actionable marketing strategies. Qualifications 1. MBA in Marketing, Business Administration, or a related field from a reputed institute. 2. At least 10+ years of leadership experience in B2B marketing, including exposure to global and regional markets. Additional information Supporting competencies for the role: Brand Storytelling and Strategic Thinking: Expertise in brand positioning, pricing, and creating compelling narratives that resonate globally. Data Savvy and Analytical: A mindset that blends creativity with data, enabling measurable success and continual improvement. Market Intelligence: A strong grasp of market research techniques to identify emerging trends, assess competition, and understand consumer behavior. Global Mindset with Local Adaptation: Experience in navigating cultural nuances and market dynamics to craft strategies that work globally but connect locally. Collaborative Leadership: A natural ability to inspire teams, foster collaboration, and align diverse stakeholders toward shared goals. Execution Excellence: A proven track record of translating strategic visions into impactful marketing initiatives that drive tangible business outcomes.