Senior Content Strategist

22 hours ago

Thiruvananthapuram, Kerala, India beBeeContent Full time ₹ 1,20,00,000 - ₹ 1,50,00,000

Job Description

A Content Strategy Role in Beauty and Personal Care

We are seeking a skilled content strategist to join our dynamic onsite content team. As a key role within the U-Studio, you will be responsible for developing 'best in class' content and strategies informed by consumer, category, channel, and performance insights.

The ideal candidate will have 3-5 years of experience in a strategy role with content strategy as a core function. Strong understanding of content marketing, formats, performance, testing, optimisation, and search is required. The ability to present and justify work based on robust 'insights' is also essential.

You will work closely with the content team leader and lead creators to develop briefs and give agency briefings. A strong understanding of AI tools is beneficial, but the ability to learn and digest benefits and features of AI tools is critical.

Key Responsibilities:

  • Develop 'best in class' content and strategies informed by consumer, category, channel, and performance insights.
  • Work closely with the content team leader and lead creators to develop briefs and give agency briefings.
  • Assess, develop, and implement effective content strategies to meet client briefs across all necessary touchpoints.
  • Manage and facilitate stakeholder engagement sessions and workshops on all aspects of content collaborating directly with client teams and specialist partners.

Requirements:

  • 3-5 years' experience in a strategy role with content strategy as a core function.
  • Strong understanding of content marketing, formats, performance, testing, optimisation, and search.
  • Ability to present and justify work based on robust 'insights.'
  • Passionate about all things related to content, with a keen interest in keeping up to date with trends and technological advances.

What You Will Gain:

  • A chance to work with a leading beauty brand in the HUL portfolio.
  • An opportunity to develop your skills in content strategy and marketing.
  • A collaborative and agile team structure with a fast-paced environment.

Our Values:

  • Be Ambitious to succeed.
  • Be Imaginative to push the boundaries of what's possible.
  • Be Inspirational to do groundbreaking work.
  • Be always learning and listening to understand.
  • Be Results-focused to exceed expectations.
  • Be actively pro-inclusive and anti-racist across our community, clients, and creations.

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