Digital Marketing Specialist
1 week ago
About the Role:
We are seeking a Digital Marketing Specialist - SEM to join our team in Pune. As a key member of our digital marketing team, you will be responsible for executing and optimising SEM accounts, testing and scaling campaigns across multiple channels, and analysing and optimising existing paid search campaigns.
Key Responsibilities:
- Hands-on execution and optimisation of SEM accounts
- Test, scale and optimise campaigns in Google Ads, Google Shopping and Microsoft Ads, as well as other channels such as Facebook Ads and Instagram Ads
- Analyse and optimise existing paid search campaigns and ongoing management of monthly budgets across client accounts
- Meet KPI targets for each client
- Identify insights and opportunities that feed into development of strategies which meet client expectations and growth targets
- Daily reporting and monitoring of campaigns to ensure revenue and sales objectives are met
- Deliver weekly, monthly, yearly reporting in line with Pattern's reporting framework
- Work closely with the SEO and Analytics teams to drive integrated strategy and insights
- Provide specialist SEM advice to Pattern team and feed into consulting projects as required
Requirements:
- 2 years experience in a hands-on SEM role within an agency
- Excellent verbal and written communication skills
- Experience executing profitable campaigns across SEM, remarketing, prospecting, paid social and/or affiliates with a proven ROI
- Experience with bid management software
- Excellent attention to detail
- Analytical with an eye for insights
- Proficient in Excel
- Experience with Google Analytics and data interpretation
- Experience working with retail clients
- Ability to work closely with senior team members to take direction on campaigns
- A self-motivator who is constantly learning about the latest performance marketing strategies and tools
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