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Google Ads Campaign Manager

2 weeks ago

Jaipur, Rajasthan, India Nexus Jobs Full time
Company Overview

Nexus Jobs is a pan-India talent staffing service provider specializing in empowering job seekers and corporate clients alike by offering a wide range of manpower solutions. Our expertise spans immediate placement services, part-time/full-time jobs, freelance project work, and career opportunities for both freshers and experienced candidates. With a strong presence in Jaipur, we operate within the Human Resources industry and are committed to delivering end-to-end manpower solutions that meet our clients' specific requirements.

Job Description

We are seeking a highly skilled Digital Marketing Specialist to join our team in Jaipur. The ideal candidate will be responsible for managing and optimizing our online advertising campaigns to drive traffic, increase sales, and elevate brand awareness. This is a full-time position based in Jaipur.

Key Responsibilities

- Develop and implement effective Google Ads campaigns to achieve our marketing objectives.
- Conduct thorough keyword research to identify high-performing keywords that align with business goals.
- Create compelling ad copy that effectively engages the target audience and drives clicks and conversions.
- Optimize campaigns by adjusting bid levels, targeting, ad placements, and other settings to maximize performance and ROI.
- Monitor and analyze campaign performance using analytics tools to derive actionable insights and make data-driven decisions.
- Perform A/B testing on various ad elements to improve overall campaign effectiveness and efficiency.
- Collaborate with the marketing team to align ad strategies with overall marketing goals and initiatives.
- Stay updated with industry trends and best practices to maintain a competitive edge and drive business growth.

Requirements

- Proven experience in PPC advertising with a solid understanding of Google Ads and its various components.
- Expertise in keyword research and analysis to identify high-performing keywords that align with business goals.
- Proficiency in creating engaging ad copy that effectively resonates with the target audience and drives clicks and conversions.
- Strong knowledge of campaign optimization techniques to maximize ROI and performance.
- Ability to set up and manage conversion tracking to measure the success of campaigns accurately.
- Experience with A/B testing to evaluate and improve ad performance continuously.
- Capable of utilizing analytics tools to monitor and report on campaign performance and derive actionable insights.
- Strong communication and teamwork skills to collaborate effectively with other team members.