Performance Marketing Manager

6 days ago


Jaipur, Rajasthan, India SK Finance Ltd Full time
Performance Marketing Manager

We are seeking an experienced Performance Marketing Manager to lead our digital marketing efforts and drive business growth through data-driven marketing strategies.

The ideal candidate will have a strong background in performance marketing, excellent analytical skills, and the ability to work closely with cross-functional teams.

Key Responsibilities:
  • Develop and execute performance marketing strategies: Design, plan, and execute multi-channel digital marketing campaigns to drive leads, acquisitions, and revenue growth.
  • Manage and optimize digital marketing budgets: Allocate and optimize budgets across various digital channels, including paid social, search, display, and email marketing.
  • Analyze and report on campaign performance: Track, analyze, and report on key performance indicators (KPIs) such as ROI, CPA, CPC, and conversion rates.
  • Collaborate with cross-functional teams: Work closely with sales, product, and creative teams to ensure alignment and maximize campaign impact.
  • Stay up-to-date with industry trends and best practices: Continuously monitor and apply industry trends, best practices, and emerging technologies to optimize performance marketing strategies.
  • Manage and optimize landing pages and conversion rates: Ensure seamless user experience and optimize landing pages for maximum conversion rates.
  • Lead and manage external vendors and agencies: Manage relationships with external vendors and agencies, ensuring timely delivery of high-quality work.
Requirements:
  • Education: Bachelor's degree in Marketing, Business, or a related field.
  • Experience: 4+ years of experience in performance marketing, digital marketing, or a related field.
  • Skills:
    • Proven expertise in performance marketing, digital marketing, and data analysis.
    • Strong understanding of digital marketing channels, including paid social, search, display, and email marketing.
    • Excellent analytical, problem-solving, and communication skills.
    • Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
    • Proficiency in Google Analytics, Google Ads, Facebook Ads, and other digital marketing tools.
  • Certifications: Google Analytics, Google Ads, Facebook Ads, or other relevant certifications are a plus.


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