Performance Marketing Specialist
6 days ago
Digital GK is a Jaipur-based performance marketing agency specializing in driving measurable growth for businesses through strategic ad campaigns and advanced analytics. With expertise in platforms like Google Ads, Facebook, Instagram, and YouTube, Digital GK focuses on maximizing ROI, optimizing ad spend, and delivering data-driven results. Known for a client-centric approach and innovative marketing strategies, the agency has established itself as a trusted partner for brands looking to scale their online presence and achieve sustainable growth.
About the Job
- Position: Performance Marketing Specialist
- Experience: 4+ years
- Salary: ₹300,000 - ₹420,000 per year (based on experience)
- Location: Jaipur, Rajasthan (on-site)
- Joining: Immediate
- Location: Jaipur, Rajasthan (on-site)
- Salary: ₹300,000 - ₹420,000 per year (based on experience)
- Experience: 4+ years
Job Description: Performance Marketing Specialist
We are seeking an experienced Performance Marketing Specialist to lead and execute innovative digital marketing strategies. This role is essential for driving customer acquisition, engagement, and retention through paid media channels, ensuring alignment with our business growth goals. If you are data-driven, a strategic thinker, and passionate about scaling brands, we want you on board
Roles & Responsibilities
- Lead performance marketing efforts across Google Ads, Facebook, Instagram, YouTube, and other paid media platforms.
- Develop and execute full-funnel strategies to optimize customer acquisition, engagement, and retention.
- Strategize with founders and marketing executives to identify new opportunities for scaling ad spend and business outcomes.
- Build, manage, and mentor a high-performing performance marketing team.
- Oversee team management tasks, including client allocation, team training, and ensuring adherence to best practices.
- Analyze campaign performance data, audience behavior, and market trends, and provide actionable insights for continuous improvement.
- Collaborate with creative teams to develop high-impact ad creatives, landing pages, and content that drive engagement and conversions.
- Monitor and optimize campaign metrics such as CPC, CPA, ROAS, and CLV to maximize profitability.
- Manage large-scale campaign planning, execution, and optimization to meet performance objectives.
- Handle client relationship management and consulting, providing expertise for eCommerce brands.
- Prepare and deliver detailed performance reports, budgets, and growth insights to stakeholders.
- Handle client relationship management and consulting, providing expertise for eCommerce brands.
- Manage large-scale campaign planning, execution, and optimization to meet performance objectives.
- Monitor and optimize campaign metrics such as CPC, CPA, ROAS, and CLV to maximize profitability.
- Collaborate with creative teams to develop high-impact ad creatives, landing pages, and content that drive engagement and conversions.
- Analyze campaign performance data, audience behavior, and market trends, and provide actionable insights for continuous improvement.
- Oversee team management tasks, including client allocation, team training, and ensuring adherence to best practices.
- Build, manage, and mentor a high-performing performance marketing team.
Eligibility Criteria
- Experience: 4+ years in performance marketing (agency background preferred), with at least 1+ years of team-leading experience.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
- Proven expertise in managing large-scale digital marketing campaigns with budgets exceeding ₹2 Crore.
- Certifications in Google Ads and Facebook Ads are a plus.
- Strong understanding of eCommerce website funnels and consumer behavior.
- Exceptional analytical and problem-solving skills, with a focus on ROI optimization.
- Excellent communication, leadership, and project management skills.
- Proven ability to build, mentor, and manage performance-oriented teams.
- Up-to-date with the latest trends in digital advertising and customer acquisition strategies.
- Ability to thrive in a fast-paced, results-driven environment.
- Up-to-date with the latest trends in digital advertising and customer acquisition strategies.
- Proven ability to build, mentor, and manage performance-oriented teams.
- Excellent communication, leadership, and project management skills.
- Exceptional analytical and problem-solving skills, with a focus on ROI optimization.
- Strong understanding of eCommerce website funnels and consumer behavior.
- Certifications in Google Ads and Facebook Ads are a plus.
- Proven expertise in managing large-scale digital marketing campaigns with budgets exceeding ₹2 Crore.
- Education: Bachelor's degree in Marketing, Business Administration, or a related field (MBA preferred).
What We Offer
- A dynamic and collaborative work environment.
- Opportunities to work closely with founders and high-performing teams.
- The chance to lead and grow a talented marketing team while driving impactful results in the market.
- Opportunities to work closely with founders and high-performing teams.
How to Apply
All interested candidates can forward their resumes to info@digitalgk.in. The recruitment process will include:
- Telephonic Interview
- Task Assignment
- In-Person Interview
We look forward to finding the perfect candidate to join our team
Requirements
Roles & Responsibilities
- Lead performance marketing efforts across Google Ads, Facebook, Instagram, YouTube, and other paid media platforms.
- Develop and execute full-funnel strategies to optimize customer acquisition, engagement, and retention.
- Strategize with founders and marketing executives to identify new opportunities for scaling ad spend and business outcomes.
- Build, manage, and mentor a high-performing performance marketing team.
- Oversee team management tasks, including client allocation, team training, and ensuring adherence to best practices.
- Analyze campaign performance data, audience behavior, and market trends, and provide actionable insights for continuous improvement.
- Collaborate with creative teams to develop high-impact ad creatives, landing pages, and content that drive engagement and conversions.
- Monitor and optimize campaign metrics such as CPC, CPA, ROAS, and CLV to maximize profitability.
- Manage large-scale campaign planning, execution, and optimization to meet performance objectives.
- Handle client relationship management and consulting, providing expertise for eCommerce brands.
- Prepare and deliver detailed performance reports, budgets, and growth insights to stakeholders.
- Handle client relationship management and consulting, providing expertise for eCommerce brands.
- Manage large-scale campaign planning, execution, and optimization to meet performance objectives.
- Monitor and optimize campaign metrics such as CPC, CPA, ROAS, and CLV to maximize profitability.
- Collaborate with creative teams to develop high-impact ad creatives, landing pages, and content that drive engagement and conversions.
- Analyze campaign performance data, audience behavior, and market trends, and provide actionable insights for continuous improvement.
- Oversee team management tasks, including client allocation, team training, and ensuring adherence to best practices.
- Build, manage, and mentor a high-performing performance marketing team.
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