Transform Your Career as a Digital Marketing Expert

7 days ago

Ahmedabad, Gujarat, India beBeeDigitalMarketing Full time ₹ 1,50,00,000 - ₹ 2,50,00,000
Head of Digital Marketing

We are seeking a visionary and experienced Head of Digital Marketing to lead our multi-platform digital initiatives and drive sustainable business growth.

This is a challenging role that requires a strategic thinker with excellent leadership skills, the ability to execute complex digital marketing strategies, and drive results-oriented campaigns across various platforms.

  • Main Responsibilities:
  • Develop and execute comprehensive digital marketing strategies aligned with overall business objectives.
  • Lead demand generation campaigns to attract high-quality leads for IT services and solutions.
  • Manage and optimize performance marketing across platforms such as Google Ads, LinkedIn Ads, and others.
  • Oversee SEO and SEM strategies to enhance online visibility and search rankings.
  • Plan and implement content marketing initiatives, including blogs, whitepapers, case studies, and video content.
  • Design and execute email marketing workflows, nurturing sequences, and drip campaigns.
  • Drive website strategy encompassing content, SEO, UX, and conversion rate optimization.
  • Monitor and analyse campaign performance using tools like Google Analytics and HubSpot.
Key Requirements
  • Bachelors or Masters degree in Marketing, Information Technology, Business Administration, or a related field.
  • Minimum 5+ years of hands-on digital marketing experience, ideally in the IT, SaaS, or technology services sector.
  • Proven expertise in PPC, SEO, content strategy, email marketing, and social media campaigns.
  • Strong knowledge of lead generation funnels in a B2B IT context.
  • Proficiency in tools such as HubSpot, Google Ads, and related platforms.
  • Demonstrated leadership experience managing in-house teams and agency partners.

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