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Job Overview

The Brand Strategist will be responsible for developing and executing brand strategies to drive growth and engagement across all customer touch-points.

  • Main Responsibilities:
  • Develop Brand Strategy: Create a comprehensive brand strategy that aligns with the company's vision and goals, including setting style guides, brand guidelines, and brand vision and value proposition.
  • Campaign Development and Execution: Develop and execute campaigns to promote the brand across various channels, including online and social media.
  • Agency Partnerships: Manage relationships with agencies and partners to ensure effective brand communication and design.
  • Team Collaboration: Work closely with growth, content, and regional teams to develop and execute brand activations.
  • Brand Voice: Collaborate with social media team to develop and maintain the brand voice.
  • PR and Corporate Communication: Work with PR and corporate communication teams to build the brand.
  • Product Development: Assist with product development, pricing, and new product launches.
  • New Business Opportunities: Identify and develop new business opportunities.
  • Promotional Collateral: Create and manage promotional collateral to establish and maintain product branding.
  • Key Performance Indicators (KPIs): Monitor and analyze key performance indicators to measure brand success.