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Paid Media Campaign Manager

3 weeks ago

Gurgaon, Haryana, India airtel Full time
Job Overview

Airtel Finance is seeking an experienced Paid Media Campaign Manager to join our team. As a Digital Marketing Specialist, you will be responsible for planning, executing, and optimizing paid media campaigns across Meta and Google Ads to drive user acquisition, engagement, and conversion for our diverse financial products.

Key Responsibilities:

  • Paid Media Campaign Strategy & Execution:
    • Develop and implement targeted campaigns on Meta and Google Ads to drive awareness and conversion for Airtel Finance's financial products.
    • Collaborate with product, marketing, and analytics teams to design campaigns that meet business objectives.


  • Creative Ad Development & Testing:
    • Create compelling ad creatives, copy, and landing pages tailored to each product offering.
    • Conduct A/B testing to identify the most effective ad formats and messaging.


  • Campaign Optimization & Data-Driven Decisions:
    • Analyze campaign performance, optimizing for key metrics such as CPA and ROAS.
    • Leverage data insights to refine targeting, bidding strategies, and creative assets.


Requirements:

- 5+ years of experience in running paid media campaigns for financial products
- Proven track record of managing campaigns for personal loans, EMI cards, business loans, fixed deposits, and credit cards
- Strong understanding of paid media strategies, A/B testing, and performance optimization across Meta and Google platforms
- Expertise in campaign budget management, targeting, and ad copy development for financial services
- Proficiency in conversion rate optimization (CRO) and user journey optimization
- Ability to analyze large sets of data and make data-driven decisions